How can a Brand save the Planet?

For Sha Wellnes Clinic
|
Tuesday October 15th, 2019
Health & Beauty

Diana Verde Nieto, co-founder of Positive Luxury
Diana Verde Nieto, co-founder of Positive Luxury

Diana Verde Nieto, co-founder of Positive Luxury, shares more thoughts on how the luxury industry can make a positive impact on our world…


Q
Why is the concept of sustainability so important for luxury brands?
A

Brands across all types of industries have realised that sustainability is now an expectation. What is different today from just a few years ago is that it is no longer just NGOs and governments pushing for positive social, economic and environmental impact – voices are growing louder from consumers of all generations, geographies and segments of society. Sustainability is now an expectation – a recent report by J. Walter Thompson Intelligence showed that 90% of people believe companies and brands have a responsibility to take care of the planet and its people.


Q
And where exactly do you come in?
A

I have always been passionate about making connections – in another life I might have been a matchmaker. Instead, I specialise in connecting luxury brands with other people out there who care about the future. In establishing these connections, Positive Luxury has all sorts of ways to examine a brand’s commitment to sustainability in order to ensure they meet the highest standards of innovation, governance, community investment and social and environmental performance. And it’s about far more than just compliance – brands need to go over and beyond the mínimum requirements.


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