How can a Brand save the Planet?

For SHA Wellness Clinic
Tuesday October 15th, 2019
Health & Beauty

Diana Verde Nieto, co-founder of Positive Luxury
Diana Verde Nieto, co-founder of Positive Luxury

Diana Verde Nieto, co-founder of Positive Luxury, shares more thoughts on how the luxury industry can make a positive impact on our world…

Why is the concept of sustainability so important for luxury brands?

Brands across all types of industries have realised that sustainability is now an expectation. What is different today from just a few years ago is that it is no longer just NGOs and governments pushing for positive social, economic and environmental impact – voices are growing louder from consumers of all generations, geographies and segments of society. Sustainability is now an expectation – a recent report by J. Walter Thompson Intelligence showed that 90% of people believe companies and brands have a responsibility to take care of the planet and its people.

And where exactly do you come in?

I have always been passionate about making connections – in another life I might have been a matchmaker. Instead, I specialise in connecting luxury brands with other people out there who care about the future. In establishing these connections, Positive Luxury has all sorts of ways to examine a brand’s commitment to sustainability in order to ensure they meet the highest standards of innovation, governance, community investment and social and environmental performance. And it’s about far more than just compliance – brands need to go over and beyond the mínimum requirements.

To read the full article, get your copy of SHA Magazine here.


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