Designing for Wellbeing
In 1983, Technogym founder and CEO Nerio Alessandri designed and built his very first gym equipement in his garaje in Cesen. He was 22. Today, with 1.000 employees, the company needs headquarters that suit its leading role in the industry. Alessandri cut the inaugural ribbon at the opening of Technogym Village, the company’s new headquarters and the world’s first ever Wellness Campus, in Cesena, Italy. The site covers 150.00 m2 and hosts Technogym’s centre for research and development, production facilities and a larger wellness centre built for physical activity and wellness education with an eye on interior design. We had a conversation with Alessandri about the new headquarters.
Technogym is the world’s first Wellness Campus, representing a global reference point for the wellness lifestyle.
We created space with renowed Italian architect Antonio Citerrio. Our objective is to open it to all stakeholders and inspire the industry. We invite industry operators, trainers, partners, architects, doctors, institutions and media to develop new wellness projects, new business and social models.
The village combines production with company headquarters. Our research and development centre, a Wellness centre including an avant-garde gym, a conference centre, and a restaurant serving zero-mileage food are all on site.
Technogym Village also represents and educational and cultural hub with strong connections with the local community thanks to our work with The Wellness Foundation. It is a non-profit I founded to promote wellness culture, research and education. Over 10 years we have created something called The Wellness Valley project, which is a multi-stakeholder, real-life example of a local wellness ecosystem.
The project has involved public administration, private companies, schools, the publica healthcare system and tourism operators both on the coast and on the hillside, Each of them has engaged by leveraging wellness within its specific field. Today we have more than 50 programmes all over the region free summer exercise, programmes in the public schools, new sport and wellness oriented touristic packages in the coastal área, a new touristic offer combining biking, art and gastronomy in the hillside and many others
Being associated with wellness is strategic for our positioning. When desiging our HQ, we wanted to create a place to inspire the world. Wellness is not a concrete product but an experience. In order to understand it you need to live it. And then of course, we wanted to create an inspirational location for our staff. We want to be a world leader in designing wellness solutions.