COVID-19 Measures

More than 300 kilos of rubbish collected on the 1st Clean-up Day

On May 25th, SHA launched its schedule of environmental activities with its 1st Clean-up Day in its surroundings of the Sierra Helada Natural Park. 26 volunteers from different departments and professional roles, from talent to managers, spent more than two hours collecting cans, debris, plastic, clothes and other waste in an area of approximately two hectares.

The result? 313.75 kg of waste that is no longer scattered in nature, and which ended up in the suitable bins for each type of waste. This not only reduces the negative impact on the planet and encourages teamwork, but also reduces the risk of forest fires, a very serious problem that gets even worse as summer approaches.

Respect and care for the planet have been part of SHA’s DNA since it opened its doors in 2008. We know that any small gesture is important and can make a big global change. Which is why we are always looking for alternatives that allow us to live in harmony with the environment, without wasting the planet’s resources or misusing them. In short, to create a scenario where a balance between man and nature is not only desirable, but possible.

SHA’s Corporate Social Responsibility strategy is aligned with the UN Sustainable Development Goals. Moreover, its talented team is committed to change and convinced that everything can be improved: mentality, the way we do business, the way we buy and consume and, above all, a start to taking responsibility for and minimising our impact on the environment.

It’s time to move away from an economic model based on extract, produce and dispose, and towards reduce, reuse, recycle and redesign. Although the kilos of waste collected during the 1st Clean-up Day may seem overwhelming, the most important lesson about this action was to see to what extent the rubbish we produce ends up damaging nature, sometimes carried by the wind or rain, and how we can avoid this by sharing knowledge and raising environmental awareness. SHA is committed to circularity because, although waste has been produced, it’s possible to close the cycle by depositing it in the appropriate place.